Social media, digital marketing, and artificial intelligence are transforming the way businesses market themselves. With more than 2 billion people on Facebook, Twitter, Instagram, and so much of our internet traffic being created by bots in 2020--you have to wonder if Digital Marketing will be human or AI-driven in the future? Digital Marketing is transitioning from a business strategy to an industry where humans can coexist with Artificial Intelligence. That said, let's not forget about the serious darkside of Ai generated content manipulating public opinion and spreading misinformation. How does your current marketing stack up against this vision of Digital Marketing in 2022?

The digital revolution has been increasingly enhancing the impact of marketing on management. Digital marketing is quite a broad term encompassing social media marketing, e-mail marketing, internet marketing, and search engine marketing, among others. While e-mails, social media, websites, and e-commerce, are tools that marketers use to promote services and products to their target audience, Artificial Intelligence (AI) is now intrinsically being used for digital marketing to map the right kind of promotional tools for specific market offerings. AI and Customer Value A combination of AI and digital marketing has been adopted extensively across sectors such as healthcare, financial services, retail, automobiles, education, and entertainment. As a case in point, the ability to track data makes it possible for retailers to develop strategies for a better understanding of consumer behaviour by keeping the user's purchase life-cycle at the center.

Imagine an organization avoiding digital marketing tools and surviving the past decade essentially off-the-digital-grid. It's difficult to conceive, at best. The absurdity could defeat the most seasoned poker face. Because it's impossible that a business thrives, grows, survives, or even gets started without leveraging the power of digital marketing tools. As with the proverbial tree in the forest, if an organization is established and no one knows about it, does that organization really exist? Consider any famous fictional organization that may not really exist, yet millions of people know about it.